My Work - Campaigns
Nike x RUNGRL - Until We All Win
RUNGRL #RunSafe Content Series
RUNGRL was featured in Nike’s ‘Until We All Win’ Black History Month film series as one of the many groups of leaders working to impact our communities through sport. Nike celebrated “a new vanguard of leaders making moves toward the future they believe in—individual moments adding up to something greater and connecting us in pursuit of our goals.”
The film series leveraged the power of sport as a unifying force, highlighting our Common Thread, and celebrating the power of sport to further elevate Black women, inclusivity and community.
In January 2020, RUNGRL re-ignited a conversation around running safety for women. The series included a survey of women runners and their thoughts on running safety, perspectives on how terrifying running alone for women can be, articles on precautions and recommended equipment to protect one's self while running solo, and an examination of the male perspective on women's running safety. The conversation helped further ongoing education and efforts around running safety for both women and men.
RUNGRL #MyRunningHair Series
RUNGRL’s #MyRunningHair initiative brings attention to how Black women can reduce hair as a barrier to fitness by providing tips and resources for hair care and maintenance while running.
The campaign goal encourages women to join the movement to be active by providing solutions to the ongoing hair vs. health struggle and celebrating the many unique ways Black women wear our beautiful tresses.
This campaign resulted in a number of brand partnerships, including Essence Festival, Curls Haircare, and more.
NADA Show 2020 - "We Love Vegas"
As part of the Convention & Expo team at NADA, I create and implement the event marketing and comms strategies for the association's various events and shows, including the "Automotive Industry Event of the Year", NADA Show.
The 2020 event took place on Valentine's Day weekend, and my campaign leaned into the holiday with a "We LOVE Vegas" theme, paying tribute to the annual event's favorite, every-other-year location.
Campaign content included website design, print materials, video, email marketing, mobile app development, and digital ads. I also developed on-site contests to engage attendees and exhibitors.