My Work - Social Media Strategy

RUNGRL Social

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At RUNGRL, I lead content strategy, including integrated marketing on the brand social channels, Instagram, Facebook, Pinterest and Linkedin.

  • Develop, maintain and execute editorial content calendar working to align messaging across a variety of guest touchpoints

  • Collaborate with cross-functional teams on creation of campaigns and other compelling content, pushing creative boundaries to connect with followers in new and innovative ways

  • Leverage social listening tools and partner with platforms to identify new opportunities for cultural leadership

View more on RUNGRL Social: 

National Automobile Dealers Assoc. Social

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At NADA, I develop and execute the overall marketing strategy for the association's conferences, including organic and paid social media on multiple platforms, including Facebook (100K+ followers), Instagram (10K+ followers), Twitter (18K+ followers), Linkedin and YouTube. 

Management of these pages includes targeted marketing around events, plus evergreen content for everyday engagement.

View more on NADA Social: 

  • Twitter
  • Facebook
  • Instagram
  • YouTube
  • Facebook
  • Instagram
  • Pinterest

Under Armour x District Running Collective

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For this project, I worked with District Running Collective (DRC), a local Washington, D.C. run crew for its collaboration with Under Armour as part of the Unstoppable campaign, Oct. 2017. 

On Instagram, DRC showcased how the Under Armour Unstoppable collection lives, works out and plays in D.C., using local influencers to carry the message as friends of DRC. 

The week-long culminated in a live celebration event and the campaign generated more than 52,000 impressions and introduced the District Running Collective account to a broader audience. 

Foreground Summit 2018 

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I worked as a freelance social media manager for this inaugural creative-focused conference. I worked with Creative Theory Agency to create on-site social coverage (Twitter and Instagram) of speakers, session content and attendee engagement. 

The goal was to document this first installment of what would become an amazing annual event for diverse creatives and promote engagement among attendees. 

Looking for more work samples?

Reach out for more info and to discuss how we might collaborate on a future project.

email: info@roughdraftcreative.com

  • Instagram
  • RUNGRL

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